Marketing for biogas development in Auvergne-Rhône-Alpes

PART OF BiogasAction PROJECT

RAEE (now AURA-EE) led a project to promote regional operators’ activity in the field of biogas, introducing the Biogaz Gener’action logo.

In 2016, new regional operators, embarking into the biogas sector development in the Auvergne-Rhône-Alpes region, were looking for effective ways to promote their activity in the field of biogas economic development. RAEE (now AURA-EE) proposed to create a partnership to coordinate actions for regional visibility and efficiency. Part of the proposal was to create a logo to show  and stamp each of our actions. It has been marketed “Biogaz Gener’action”. Targets of Biogas Gener’action are both local companies (suppliers and projects) and institutions.

Aims and Objectives of this Action

This alliance is the opportunity to provide visibility to the sector and capture the attention of public bodies and administration in terms of impact on economic development.

How this Action could be replicated
This action could be replicated in all regions where companies work in the field of biogas: project owners and suppliers.

 

MORE:

Find out more

On Tenerrdis  (a cluster on energy innovation which decided to promote biogas development)

CONTACT:

 


About


Country :
France
Region :
Auvergne-Rhône-Alpes
Time frame :
-
Website :
www.auvergnerhonealpes-ee.fr

Download

AURA-EE
AURAEE1-marketing.pdf